JOTOYS was founded in 2021, with the core concept of "exploring the imagination of pure nature", using IP to visualize the imagination and creativity in human nature, outlining a trend ideal with rich emotional value. Condense the artist's spirit of exploration, focus on the diversified expression of the personal world, construct the aesthetic orientation of the trend generation, and stimulate the generation of courage and beauty. We hope to jump out of the established expression of IP symbols and build a multi-dimensional art world that can be perceived by more people.